Take a look back by clicking on the image above, courtesty of
Seek Publishing!
 

SILENT AUCTION!!  RARE HISTORICAL CAPITOLA PHOTOS!!
CAPITOLA AIRPORT 1955    $100.00 minimum bid

In 1949, the same year that Capitola became a city, Highway One was completed as far as Morrissey Boulevard, linking Watsonville to Santa Cruz.  The new route sliced away 200 feet of the Santa Cruz-Capitola Airport, seen at center, left.  Pilots Russell and Esther Rice, who had both grown up in Santa Cruz and Soquel, operated the airport.  Esther, a friend of the Brown family of Brown's Bulb Ranch, often made leis of begonias to give to visiting pilots who landed here.  Her gesture earned the resort a new name in 1950:  "Waikiki of the West." 
(Photo copyright:  Covello and Covello Photography Studio)

THE PHOTOS
All photos are printed on high quality, matte 13” x 19” paper and protected in plastic sleeve.

There are thirteen (13) photos available, 9 are licensed to the City of Capitola for one-time-only sale by Covello and Covello Photography Studio in celebration of its 60th birthday this year.  These photos include rarely seen details of Capitola during the late 1940’s and early 1950’s.

Sale is for prints only – no right for reproduction is granted.   Copyright remains with Covello and Covello Photography Studio or the Capitola Museum.

BIDS
Minimum bids are set for each photo.  Once the minimum has been covered, additional bids will be accepted in increments of $10.
 
All bids must be sent in email to historypics@gmail.com

In the event multiple bids are received at the same price, the earliest time email will be accepted; an email reply will be sent to the subsequent bidders.

Bid amounts received will be updated on the website daily as possible.

PHOTO INSPECTION
The actual photos will be made available for cursory inspection as time permits.  Please send an email to historypics@gmail.com to arrange a viewing.

AUCTION CLOSE / PRESENTATION TO WINNERS
The Silent Auction will close Friday, May 8, 2009 at midnight.  Winning bidders will be invited to join us for the birthday kickoff event Friday, May 15, at New Brighton Performing Arts Center, where their photos will be presented to them.  (Other delivery arrangements may also be made if requested.)